“Ladies All Across the World!”: An Evolution Review

EDITOR'S NOTE: There is a spoiler here for NXT UK and is marked as such. This past Sunday night was WWE’s first ever all women’s pay-per-view called Evolution. While other promotions feature an all women roster (Shimmer and Shine most notably), this is the first time WWE has put all the focus on their women … Continue reading “Ladies All Across the World!”: An Evolution Review

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Rhetorical Recap: WWE’s Royal Rumble and the Statistical Significance of Spectacle

In an age of bottom lines, stakeholder interests, global market competitiveness, spreadable media strategies, Internet social media and sports infotainment coverage, and political correctness, and of course, strategically placed press releases and media events in between the NFL’s championship and Super Bowl weekends, how could the company not book the Women's Rumble last?