Rhetorical Recap: WWE’s Royal Rumble and the Statistical Significance of Spectacle

In an age of bottom lines, stakeholder interests, global market competitiveness, spreadable media strategies, Internet social media and sports infotainment coverage, and political correctness, and of course, strategically placed press releases and media events in between the NFL’s championship and Super Bowl weekends, how could the company not book the Women's Rumble last?

Advertisements

WWE’s Survivor Series Dialogic Recap: The Art of Interbrand Manipulation

By Garret Castleberry and Kristine Weglarz With Survivor Series headed to Houston, WWE once again experiments with the traditional team-up versus team-up formula. A couple of years ago, WWE completely abandoned the traditional four-on-four tag team format when the abrupt injury to WWE heel champion Seth Rollins led to a rushed together tournament designed to … Continue reading WWE’s Survivor Series Dialogic Recap: The Art of Interbrand Manipulation