Well, the “biggest event of the summer” has arrived, and WWE has taken over Brooklyn for the fourth consecutive year. WWE’s SummerSlam is one of the WWE’s “Big Four” (Royal Rumble, WrestleMania, Survivor Series) pay-per-views, and each year it’s being hyped as bigger and bigger, which is made evident as the show gets longer and … Continue reading Summer Slam 2018: Coronations and Contracts
In an age of bottom lines, stakeholder interests, global market competitiveness, spreadable media strategies, Internet social media and sports infotainment coverage, and political correctness, and of course, strategically placed press releases and media events in between the NFL’s championship and Super Bowl weekends, how could the company not book the Women's Rumble last?
By Garret Castleberry and Kristine Weglarz With Survivor Series headed to Houston, WWE once again experiments with the traditional team-up versus team-up formula. A couple of years ago, WWE completely abandoned the traditional four-on-four tag team format when the abrupt injury to WWE heel champion Seth Rollins led to a rushed together tournament designed to … Continue reading WWE’s Survivor Series Dialogic Recap: The Art of Interbrand Manipulation
If you missed Part One of this SummerSlam two-parter, you’re welcome to go back and review it. In it, I discuss my pre-SummerSlam preparations, including my reengagement with WWE after many years away. Part Two, which you’re reading right now, is my actual SummerSlam review. Let me preface Part Two by saying that for someone … Continue reading SummerSlam Part Two: Review