Reflections on Regional Professional Wrestling:  Nostalgia Marketing at FortuneBaynia

by David Beard, Associate Professor of Rhetoric, University of Minnesota Duluth Nostalgia is a powerful dimension of brand management, and FortuneBaynia, a regional professional wrestling show held in Tower, Minnesota, July 29, 2018, about three hours north of Minneapolis and most of the way to the Canadian border, demonstrates this power. On the surface, the … Continue reading Reflections on Regional Professional Wrestling:  Nostalgia Marketing at FortuneBaynia

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WrestleMania 34 Rhetorical Recap: Golden Spotlights, Crimson Masks, and the (Unconscious) Race Politics of Smarks

Throughout the year, the Professional Wrestling Studies Association has offered a range of event coverage for WWE Pay Per Views as well as a host of vintage and indie shows and performers. Our goal is to cultivate an exclusive space for creative and scholarly writing, from close readings and fan perspectives. WrestleMania 34 offers the … Continue reading WrestleMania 34 Rhetorical Recap: Golden Spotlights, Crimson Masks, and the (Unconscious) Race Politics of Smarks

CFP: Professional Wrestling: Politics and Populism

Professional Wrestling: Politics and Populism Call for book chapter proposals Deadline for abstracts (250 words): 15 March 2018 Contact: Sharon Mazer (smazer@aut.ac.nz) Provoked by the disruptive performances of Donald Trump as candidate and president, and mindful of his longstanding ties to the WWE, this edited book will look at the infusion of professional wrestling’s worldview … Continue reading CFP: Professional Wrestling: Politics and Populism

A League of One’s Own: South East Women Wrestlers

South East Women Wrestlers (hereafter SEWW) are an artist collective in Athens, GA consisting of female and female-identified performers who seek to subvert patriarchy and the male gaze through spectacle and role play. Started in Summer 2017, SEWW has produced performance events -- such as SumHERslam, Fall BRAwl, and HalloKWEENhavoc -- as well an exhibit at the … Continue reading A League of One’s Own: South East Women Wrestlers

Interacting with AAW Heels

In this blog post, I explore the question: How much of the heel's identity and success is dependent on the wrestler's performance, and how much on the audience's (re)actions? This question relates to the work I am doing on the co-constructon of kayfabe through the moment-to-moment interactions between wrestlers and fans. For this particular blog … Continue reading Interacting with AAW Heels

Calls for Conferences

Central States Communication Association 2018 We are looking to create a panel for the 2018 Central States Communication Association convention to coincide with the release of the Popular Culture Studies Journal  special edition on professional wrestling studies. Since the convention is the same time that the special edition will come out (April 4-7, or Wrestlemania weekend), we … Continue reading Calls for Conferences

The Squared Circle and the Magic Circle

As part of the Works-In-Process aspect for the Professional Wrestling Studies Association (which you can read more about in Submissions and Contributions), I am submitting a piece I am writing on the co-construction of kayfabe between the wrestlers and their fans (which I have written about elsewhere on this blog, here and here), and how … Continue reading The Squared Circle and the Magic Circle

Before They Were Superstars: Adam Cole and Kyle O’Reilly

Adam Cole and Kyle O’Reilly, along with Bobby Fish, made their presence felt when they attacked the newly crowned NXT champion Drew McIntyre at NXT TakeOver Brooklyn III. Adam and Kyle’s careers have always been intertwined, so this shouldn’t come as a surprise. When they were in Ring of Honor, they wrestled together as Future … Continue reading Before They Were Superstars: Adam Cole and Kyle O’Reilly

Online Relationships with Wrestlers

This piece goes to the work I am doing on convergent wrestling. Writing back in 2006, Henry Jenkins discussed how convergence culture was allowing more fans to have more power. Basically, in this context, convergence culture is this idea that digital technologies like smartphones and the internet have blurred the lines between audiences and producers. … Continue reading Online Relationships with Wrestlers